2009 Anheuser Busch Super Bowl Commercials

As we previously reported, Anheuser Busch (Budweiser, Bud Light) had exclusive rights from the NFL to run beer ads during the Super Bowl, thus no other Beer ads ran nationally. So how did Bud take advantage of the premier positioning? Not so well in my opinion. Budweiser and Bud Light have run some of the best Super Bowl ads of the past 20 years, but this year I think they came up a bit short. Here are all of their ads, courtesy of Hulu:

Clearly Budweiser had some internal directive which led them to run campy Clydesdale ads that really didn’t deliver. It was as if they were advertising to women:

Bud Light Lime, the new kid in town delivered an equally ineffective attempt. Yes, we get it, you can drink this crap year round if you want:

Bud Light definitely brought more edge with their commercials, and were the best of the Anheuser Busch family. While decently amusing, even these commercials come up short of past campaigns, and are not destined to become quotable classics:

So unless I missed something, that was 27 Million dollars worth of advertising time, that failed to make a substantial impact. If it weren’t for their Secret Online Ad, I would consider this year a total fail for them. What do you think?

Philip Van der Vossen

Editor at Gunaxin
Philip Van der Vossen is the Editor of Gunaxin, a Men's Lifestyle Magazine that was established in 2008. Philip also created and hosts the Trail Trek Tour, a traveling series of off-road events for automotive media.

Additionally, Philip has served as Rally Director for the Washington Automotive Press Association, Speaker at IMPAcon and Blogs with Balls, Chairman of the Relay For Life of North Anne Arundel County, Examiner Team Leader for the Maryland Performance Excellence Awards, and Credentialed Founder of Capitals Outsider.
phil