Transform Today with ABSOLUT

rafael grampa ad absolutABSOLUT has always tapped into the transformative power of art. With a new campaign called Transform Today, they take an active part in stimulating transformation and pushing the cultural scene forward. Continuing ABSOLUT’s history of championing the cultural impact of contemporary art, they sought out collaborators with daring spirits and a dedication to continuously transform the possibilities of personal expression.

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Rafael Grampá is one of those collaborators, a Brazilian graphic novel artist and writer. Infusing his work with amazing lines, stunning colors and fantastic details, Grampá puts his own unique style stamp onto everything he creates. From his Daredevil redesign to his take on a modern day Batman, Grampá’s unconventionally amazing ink style saw him become the first Brazilian to be invited to create a comic strip for Wolverine.

Transform Today is an inspirational rallying cry to all daring spirits to embrace positive creative risk-taking, break free from their past and recreate their future. It is an invitation to get off the couch and do something creative.