Behind the Scenes with “Tecmo Bo”

Kia Tecmo 560x310While Hyundai and Ford are leveraging their new official NFL partnerships, the folks at Kia have found a different football league to advertise with, Tecmo Bowl! We all remember Bo Jackson’s legendary prowess in that classic game, and we even got the opportunity to ask him about it in our 2011 interview. Now Bo is back playing 8-bit football in a brand new ad campaign :

Holy shit that’s awesome, it brings back so many memories. Bo Jackson driving a Kia Sorento into Tecmo Bowl Stadium might just be the commercial of the year. They didn’t stop there though, nearly 30 years after crossing paths in Seattle, Bo Jackson and Brian Bosworth take the field once again together, but this time Bo doesn’t run over the “The Boz”

When it comes to advertising, nostalgia gets us every time, and these new commercials are right in our wheel house. So today we’re delighted to present a special “Behind the Scenes” video, featuring interviews with Bo Jackson, Brian Bosworth, and more…

Philip Van der Vossen

Editor at Gunaxin
Philip Van der Vossen is the Editor of Gunaxin, a Men's Lifestyle Magazine that was established in 2008. Philip also created and hosts the Trail Trek Tour, a traveling series of off-road events for automotive media.

Additionally, Philip has served as Rally Director for the Washington Automotive Press Association, Speaker at IMPAcon and Blogs with Balls, Chairman of the Relay For Life of North Anne Arundel County, Examiner Team Leader for the Maryland Performance Excellence Awards, and Credentialed Founder of Capitals Outsider.

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