Comic Archetypes in Low-Brow Advertising

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You knew there had to be a formula to advertising, as we see the same gimmicks applied over and over :

The average commercial runs for roughly 30 seconds. That’s not much time to grab the viewer and never let them go. Advertisers typically rely on a small set of sure-fire archetypes to win the audience over. Many of these, but not all, are comic in nature. This is especially true for high-stakes advertising like the Super Bowl where a single 30 second commercial can run the advertiser upwards of $4 million.

Take a look at the most overused and exploited comic archetypes in the marketing industry:

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