Comic Archetypes in Low-Brow Advertising
You knew there had to be a formula to advertising, as we see the same gimmicks applied over and over :
The average commercial runs for roughly 30 seconds. That’s not much time to grab the viewer and never let them go. Advertisers typically rely on a small set of sure-fire archetypes to win the audience over. Many of these, but not all, are comic in nature. This is especially true for high-stakes advertising like the Super Bowl where a single 30 second commercial can run the advertiser upwards of $4 million.
Take a look at the most overused and exploited comic archetypes in the marketing industry:
Additionally, Philip has served as Rally Director for the Washington Automotive Press Association, Speaker at IMPAcon and Blogs with Balls, Chairman of the Relay For Life of North Anne Arundel County, Examiner Team Leader for the Maryland Performance Excellence Awards, and Credentialed Founder of Capitals Outsider.