The Dos Equis Masquerade

Dos Equis and The Most Interesting Man in the World love Halloween as much as we do, and they’re back with The Dos Equis Masquerade for 2014. This year they’re taking it to a new level with events across the country, breakthrough digital experiences and a chance to meet The Most Interesting Man in the World. Dos Equis also unveiled two limited-edition label designs for its Lager and Ambar Brews with the masquerade theme that you can see to the right.

Tapping into the latest innovative technology, Dos Equis will bring an immersive one-of-a-kind virtual reality Masquerade experience to bars across the U.S. This VR experience will allow fans to don a headset and enter into a virtual Masquerade as The Most Interesting Man’s guest of honor, encountering the unexpected and unusual.

Dos Equis is also giving six fans 21 and older a chance to win an all-expense paid trip for two to New Orleans to meet The Most Interesting Man and celebrate with legendary artist Q-Tip on November 22, 2014. Through October 31, fans can enter the contest by posting Masquerade and Halloween photos to Instagram using #XXMasquerade or by uploading them to XXMasquerade.com. Fans can also enter by purchasing Dos Equis and texting/emailing a photo of their receipt to XX@DESWEEP.com. Every photo posted, uploaded or texted/emailed represents another chance to win.