Lexus Elevate : A 360° Cycling Film

Screen Shot 2015 08 18 at 8.07.08 PM 560x186The good folks at Lexus made a commitment to Cycling last year with their sponsorship of the USA Pro Challenge, and we’re happy to see their support of active lifestyles continue. Fresh off the success of their recent Hoverboard video, Lexus is again combining cutting edge technology with sports to bring us something new.

“Lexus Elevate” is an immersive 360-degree film experience using the Samsung Gear VR + Samsung Galaxy S6 that tells the story of why pro cyclist Christian Vande Velde loves the sport. Lexus continues to push boundaries and explore applications for new technologies; its latest project proves that virtual reality isn’t just a gimmick but a credible filmmaking technology.

Note: Video plays best on latest versions of Chrome & Firefox on desktop.

Philip Van der Vossen

Editor at Gunaxin
Philip Van der Vossen is the Editor of Gunaxin, a Men's Lifestyle Magazine that was established in 2008. Philip also created and hosts the Trail Trek Tour, a traveling series of off-road events for automotive media.

Additionally, Philip has served as Rally Director for the Washington Automotive Press Association, Speaker at IMPAcon and Blogs with Balls, Chairman of the Relay For Life of North Anne Arundel County, Examiner Team Leader for the Maryland Performance Excellence Awards, and Credentialed Founder of Capitals Outsider.
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