Lexus Looking for Close Shave on St. Patrick’s Day

Lexus IS BOLDTo celebrate St. Patrick’s Day and the recent launch of its striking IS performance sedan, Lexus and the St. Baldrick’s Foundation are challenging people to shave their heads in an offbeat charitable contest. The contest will help raise awareness about children’s cancer, and Lexus will donate $25,000 to St. Baldrick’s to help fund the best research to find cures for all childhood cancers. Lexus has a daring new attitude and wants to find people who are just as adventurous…

Here are the contest details:

  • Shave your head to raise awareness of children’s cancer
  • Create an Instagram video stating what bold act you will perform if you win
  • 10 entrants will receive $2,500
  • Videos will be judged on creativity, the most compelling story and the most “likes” on

To show you how it’s done, and prove how bold we are here at Gunaxin when it comes to fighting Cancer, I was one of the first to shave my head and enter the contest. Here is my video from Instagram :

Cancer Sucks! Vote for my video, and help me win $2500 to fight Cancer, and you can win $1000 just for voting. But don’t stop there, shave your own head, and enter your own video. You can make a difference!