Lexus Throws SI Swimsuit a Curve

Lexus Page With Tori Track 560x375

As you know, we drove the new 2013 Lexus GS 350 in Las Vegas with professional driver, Scott Pruett. For some odd reason, they didn’t bring Sports Illustrated Swimsuit Model, Tori Praver, to the track with them that day. Scott did tell us a fun story about racing around her body, and the wind wreaking some havoc with the track layout. No, she didn’t lay on the ground at the track, but they did construct an autocross (similar to what we did in Vegas) around the shape of her body, for an ad in the SI Swimsuit Issue. Check out the video below, and much more at the Tori 500 site:

“What better way to help introduce the bold new face of Lexus—the all-new GS—than with a bold new campaign featuring a Sports Illustrated Swimsuit model?” said Brian Smith, Lexus vice president of marketing. “With the new GS, there’s no going back for Lexus. Instead of just looking at the pictures, consumers can share in the fun through our many campaign components, including having Tori appear in their own photos.”

Lexus Page With Car Tori 560x741