Refreshingly Refreshing with Lipton

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The folks at Lipton Ice Tea are utilizing some refreshingly honest tactics to market their Sparkling beverage. There is an entire series of graphics like the one above, and now they’ve unveiled some video spots in the campaign. We’re big fans of brutal honesty here, so we found this campaign, well, refreshing. Now check out the videos below, because we know you only clicked on this article because we put a cute girl in the thumbnail.

The first shows us a refreshingly honest take on the classic music festival ‘pick-up’, although these folks look way too clean to really be at a music festival. It must still be early in the day…

The second video shows us what Tinder dates would look like if we were all being honest, and it’s a sad commentary on our society. It features Tully Smyth though, so you’re going to watch it.

Philip Van der Vossen

Editor at Gunaxin
Philip Van der Vossen is the Editor of Gunaxin, a Men's Lifestyle Magazine that was established in 2008. Philip also created and hosts the Trail Trek Tour, a traveling series of off-road events for automotive media.

Additionally, Philip has served as Rally Director for the Washington Automotive Press Association, Speaker at IMPAcon and Blogs with Balls, Chairman of the Relay For Life of North Anne Arundel County, Examiner Team Leader for the Maryland Performance Excellence Awards, and Credentialed Founder of Capitals Outsider.
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