Meet GRAMMY’s Best New Artists

Music’s biggest night, the 56th GRAMMY Awards are coming this weekend, and the Best New Artist is always an interesting category to follow. The 56th GRAMMY® Best New Artist Program, brought to you by Pepsi, celebrates this year’s nominated artists and explores the fan inside each of these celebrity musicians. While we don’t want to live in a world where Macklemore & Ryan Lewis don’t win this award, they do have some pretty stiff competition.

The series of videos below give fans a sneak peek into the daily lives of the nominees, while sharing their excitement surrounding the Best New Artist nomination and describing their anticipation for Music’s Biggest Night®.

James Blake finds inspiration in the sounds of the street and chronicles his transition from a fan at the back of a club listening to a DJ to becoming the wax spinner himself.

Ed Sheeran admired the GRAMMYs from afar in the UK, but he never thought he’d be able to attain such heights. Here he talks about the pace of his creative production as he currently enjoys some downtime.

Rapper Kendrick Lamar used to dream about just one person listening to his mixtape, and here he is with a GRAMMY nom. His relentless work ethic ensures that he stays at the top of his game.

Country singer Kacey Musgraves found out she was GRAMMY nominated while she was on stage performing a show. Surrounding herself with people she enjoys being around is how she maintains her sense of family and self.