Move over Ovechkin, here’s Sergei Puckizen

From Russia with Glove side! It’s McDonald’s new ads promoting their NHL star mini-helmets featuring a diminutive hockey star. No, it’s not Martin St Louis, but new Russian SuperLeague import Sergei Puckizen. See him in action:

Small helmets, big stars. We totally dig this campaign, and can’t wait to see more of Sergie Puckizen!