The Olympics and the Social Web

olympics mobile 600 560x350At the 2008 Beijing Summer Olympics, social media was just starting to emerge, and hadn’t really become a major part of most of our lives yet. At the 2010 Vancouver games, Facebook and Twitter had definitely become mainstream, but the Winter games don’t have the global impact of the Summer version. Fast forward to the 2012 London Olympics, and its undeniable that the social web have impacted both coverage and ad spending at these Olympics. Check out the following infographics which explore those aspects :

social olympics infographic 560x2640

Social Impact Brand Campaigns Olympics 560x965

Philip Van der Vossen

Editor at Gunaxin
Philip Van der Vossen is the Editor of Gunaxin, a Men's Lifestyle Magazine that was established in 2008. Philip also created and hosts the Trail Trek Tour, a traveling series of off-road events for automotive media.

Additionally, Philip has served as Rally Director for the Washington Automotive Press Association, Speaker at IMPAcon and Blogs with Balls, Chairman of the Relay For Life of North Anne Arundel County, Examiner Team Leader for the Maryland Performance Excellence Awards, and Credentialed Founder of Capitals Outsider.

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