Pass The Crown Virtual Holiday Gift Exchange

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Ah yes, the Holiday gift exchange, there are many ways to do it. Some offices do the dreaded Secret Santa, but more sophisticated offices take their Secret Santa and turn it into Yankee Swap :

This holiday season, our friends at Crown Royal are taking the spirit of Yankee Swap and gift exchange a bit further… by giving out all of the presents! They’ve recruited Gunaxin, along with tons of other great sites to participate in a virtual gift exchange, with real stuff. Real. Good. Stuff.

They’re calling it Pass the Crown, and you can follow the craziness on Twitter by watching the hashtag #PasstheCrown. Today is Day #5, and we’re up. A quick primer for anyone who has never done Yankee Swap before, you want to be one of the last people to pick, as then you’ll pretty much get your pick of any gift that is out there. So #5 isn’t typically a very desirable position. But this isn’t your typical gift exchange, these gifts rock:

So here’s how it works:

Over the course of 4 weeks, every site playing the game will receive an awesome gift from Crown Royal on a pre-designated day at 9am. The gift will be virtually wrapped in one of Crown Royal’s iconic purple bags embroidered with a hint as to what’s inside. Upon receipt, we each have until 5pm that day to decide if we want to open the bag to find out what’s inside, or steal a gift already opened by a person before us – forcing them to take whatever was in our bag!

So without further extraneous explanation, we present our Mystery Bag :

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So now we need your help, and keep in mind we get to share whatever gift we get with our fabulous fans. What do you think is in the bag? Should we keep it, or steal someone else’s gift? Tough decision eh? Let us know in the comments what you think we should do.

… and if you like the embroidery work on that Crown Royal bag, its available to adults (21+) on for $9.95 and features a max of 40 characters – perfect for the person who says it short and sweet. Or, you can also personalize a Crown Royal bottle label – for free.