Pepsi Sponsors Super Bowl XLVIII Halftime Show

The good folks at Pepsi will once again be presenting the Super Bowl Halftime Show, this year featuring Billboard’s 2013 Artist of the Year, Bruno Mars. Although for our money, we’re a bit more excited about seeing the Red Hot Chili Peppers take the stage. That marks two seasons in a row for the soda giant, after memorably bringing us Beyonce and Destiny’s Child last season.

In order to spread the word of their big game extravaganza, Pepsi took a journey to the exact halfway point of America, to surprise the small town of Milligan, Nebraska :

Talk about making a big splash in a small town. A free concert from Grammy-nominated country music star Lee Brice is sure to be remembered in Milligan, Nebraska for a long time.

Get hyped for the Pepsi Super Bowl XLVIII Halftime Show by watching the first Halftime hype video from Pepsi that takes us back to the first-ever halftime.