Virgin Mobile Spreads the Benjamins

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Our good friends at Virgin Mobile have unleashed a guerrilla marketing campaign like no other upon New York over the past week. Last Friday, they enlisted 100 folks dressed as Benjamin Franklin to help deliver their message of Independence. The resulting video is fairly amusing, and features Ben Franklin as you’ve never seen him before :

They’re celebrating Independence Day by offering $100 to switch to Virgin Mobile from ANY tyrant carrier, through July 7th. They’re also offering an additional “Benjamin” in their Instagram contest :

Have more fun while you #BREAKFREE, ENTER OUR INSTAGRAM CONTEST FOR YOUR CHANCE TO WIN $100, 6/29-7/7. Just follow us on instagram @virginmobileusa and upload a photo of a Benjamin. Be sure to use #Benjamins to enter! 10 winners will be chosen on Monday.

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