Taco Bell’s New Beefy Nacho Burrito and the “Big Hitter Box”

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First, let me say that I wish more restaurants would send us press releases, because being sent high-resolution photos of food makes me happy. Although I’ve never been served anything at any restaurant that looked anything like the official photograph. Now onto the big announcement :

On May 23, Taco Bell will launch the Beefy Nacho Burrito for only 99¢, featuring seasoned beef, warm nacho cheese, cool sour cream and our NEW Queso Strips, all wrapped in a warm flour tortilla.  Like a plate of nachos, the Queso-seasoned strips are layered into this 6.7-ounce burrito, giving customers supreme texture while packing flavor to keep every fan’s summer delicious.

Personally I don’t think this is something I would like, but to each his own. It’s only a buck, so you should probably be more open minded than me. I’m more interested in the second part of the announcement though :

The Beefy Nacho Burrito will be available in a $5 Buck Big Hitter Box (Beefy Nacho Burrito, Burrito Supreme, Crunchy Taco and a medium drink), leveraging the brand’s Major League Baseball™ sponsorship. The $5 Buck Big Hitter Box gives fans the opportunity to play an exclusive Home Run Derby™ baseball game built from PlayStation’s popular MLB™ The Show 2012. The game will be available for free via the Taco Bell app for iPhone and Android. But when customers buy and scan the $5 Buck Big Hitter Box using the app, they will get to play as Adrian Gonzalez of the Red Sox. Scanning the cup will also unlock special features.

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I’m sure this has been in the works for awhile, so they obviously didn’t know that Gonzalez would be hitting .271 with 3 dingers at the moment. I suppose his connection is related to being the cover boy of MLB The Show 2012, and normally a very good ball player. Hopefully he’ll get hot soon, or I think fans would rather use Josh Hamilton in the Home Run Derby game. Still it’s an inventive product integration and promotion that we applaud.