The Craftsman Lab Experiments

The folks at Craftsman have taken to the “viral video” ad campaign idea, and have developed some movies showcasing their tools. Unlike many companies that try this, their videos don’t suck. They depict some guys conducting “Craftsman Labs” experiments with various tools from their lineup. I must say the videos make me want to attempt to destroy their tools, more than they make me want to use their tools, but I guess either way they figure I’m buying them.

Experiment #1 – Hammer Golf :

Experiment #2 – Vac Bowling :

Experiment #3 – Toolbox Pinata :

Experiment #4 – Power Drill Daredevil :

To see more of the experiments, check out