The Craftsman Lab Experiments

The folks at Craftsman have taken to the “viral video” ad campaign idea, and have developed some movies showcasing their tools. Unlike many companies that try this, their videos don’t suck. They depict some guys conducting “Craftsman Labs” experiments with various tools from their lineup. I must say the videos make me want to attempt to destroy their tools, more than they make me want to use their tools, but I guess either way they figure I’m buying them.

Experiment #1 – Hammer Golf :

Experiment #2 – Vac Bowling :

Experiment #3 – Toolbox Pinata :

Experiment #4 – Power Drill Daredevil :

To see more of the experiments, check out CraftsmanLabs.com.

Philip Van der Vossen

Editor at Gunaxin
Philip Van der Vossen is the Editor of Gunaxin, a Men's Lifestyle Magazine that was established in 2008. Philip also created and hosts the Trail Trek Tour, a traveling series of off-road events for automotive media.

Additionally, Philip has served as Rally Director for the Washington Automotive Press Association, Speaker at IMPAcon and Blogs with Balls, Chairman of the Relay For Life of North Anne Arundel County, Examiner Team Leader for the Maryland Performance Excellence Awards, and Credentialed Founder of Capitals Outsider.
phil