Virgin Mobile Spreads the Benjamins

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Our good friends at Virgin Mobile have unleashed a guerrilla marketing campaign like no other upon New York over the past week. Last Friday, they enlisted 100 folks dressed as Benjamin Franklin to help deliver their message of Independence. The resulting video is fairly amusing, and features Ben Franklin as you’ve never seen him before :

They’re celebrating Independence Day by offering $100 to switch to Virgin Mobile from ANY tyrant carrier, through July 7th. They’re also offering an additional “Benjamin” in their Instagram contest :

Have more fun while you #BREAKFREE, ENTER OUR INSTAGRAM CONTEST FOR YOUR CHANCE TO WIN $100, 6/29-7/7. Just follow us on instagram @virginmobileusa and upload a photo of a Benjamin. Be sure to use #Benjamins to enter! 10 winners will be chosen on Monday.

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Philip Van der Vossen

Editor at Gunaxin
Philip Van der Vossen is the Editor of Gunaxin, a Men's Lifestyle Magazine that was established in 2008. Philip also created and hosts the Trail Trek Tour, a traveling series of off-road events for automotive media.

Additionally, Philip has served as Rally Director for the Washington Automotive Press Association, Speaker at IMPAcon and Blogs with Balls, Chairman of the Relay For Life of North Anne Arundel County, Examiner Team Leader for the Maryland Performance Excellence Awards, and Credentialed Founder of Capitals Outsider.

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